Diversifying a nation
In 2002, Mubadala - meaning ‘exchange’ in Arabic - was established by the Government of Abu Dhabi as a key enabler for the diversification of Abu Dhabi’s economy. With a mandate to generate sustainable, long-term growth for its shareholders, and to deliver strong social returns to Abu Dhabi and the United Arab Emirates, Eleven have enjoyed a long-term relationship with Mubadala since 2008.
Creative strategy
Working closely with the Mubadala communications team over the past 10 years has enabled us to work through a hugely diverse portfolio of interests, including work within the Aerospace, Real Estate & Infrastructure, Financial, Information & Communications Technology, Healthcare and Defense Services business units.
Communications that influence
The Mubadala brand has evolved over the years, but retains a determination to succeed regardless of the challenge. Every brand touchpoint in every business unit attempts to capture the very essence of who they are and what they're trying to achieve.
Eleven have been responsible for helping Mubadala achieve brand consistency at the highest level with work across a multitude of brand communications, visual identity projects, employee engagement activities, brand experience initiatives and digital design and transformation projects.
As a catalyst for facilitating Abu Dhabi’s ambition to diversify and transform its economy, Mubadala has achieved its aim of developing a new generation of business leaders and continues to work towards building a prosperous future for its people.
Helping Mubadala develop a powerful brand that, we feel, represents their ambitions and remains true to their core values and brand positioning has been an immense challenge, and we feel extremely proud to have played a very small part in their hugely successful story.
What we did
- Brand communications
- Copywriting
- Digital transformation
- Employee engagement
- Environmental design
- Experience innovation
- Messaging
- Visual identity
