Making a mark
Our work for Myrisoph Capital revolved around the central brand idea of ‘Making a Mark’. The idea stems from their service offering and the structured way in which they'll be offering it to their investors. This ethical investment firm with a focus on healthcare, seized on the belief that a strong brand identity would be essential for the startup to gain traction, and approached Eleven to help build and launch a strategic brand and visual identity in a very competitive marketplace.
Deep insight
Working from from the ground up and informed by research and insights taken from a comprehensive competitive brand audit of the global healthcare investment category, we were able to identify conventions within the healthcare industry and to make sense of any sensitive local and global nuances. With a clear strategic brand platform in place developed through a series of workshops, we defined a clear path for success with this new startup brand across multiple touchpoints.
Its own symbol
The strategic brand review was supported by a single key driver of the visual brand expression, which is the powerful ‘M’ icon. The uniquely simple logo and design language captures a level of clarity and simplicity which allows them to stand out in a digital world. This modern day monogram moves in the right direction and follows a decision to move towards a brand identity that is simple, yet authoritative, as opposed to over-designed and underwhelming.
By distancing itself from its competitors, the idea celebrates the essence of venture capital with sophistication by taking a stance that is both bold and fresh, but still authentic and sincere across all brand communications.
Digital impact
As part of the brand and visual identity system, an array of brand tools were developed to express the core values in a coherent manner across all touchpoints. Taking a mobile-first approach, Eleven built a responsive website with clear visual triggers for users to easily access key information and content.
What we did
- Brand architecture
- Brand communications
- Brand identity
- Brand strategy
- Content strategy
- Copywriting
- Digital design
- Messaging
- Tone-of-voice
- Visual identity
- Website design
