Ahlan wa Sahlan
Welcome to life at its best. Introducing Four Seasons Private Residences Abu Dhabi, the city’s exclusive new address at Al Maryah Island. Where stunning modern design, unmatched convenience and the legendary service of Four Seasons Hotels and Resorts combine to create a lifestyle like no other.
At home with Four Seasons
Towering over the city and the sparkling Arabian Gulf that stretches to the horizon, Four Seasons Private Residences Abu Dhabi stands tall as proof of what’s possible when inspiration meets innovation in the UAE’s capital.
Seventy-one private residences, including two penthouses, coexist in perfect harmony with the region’s newest hospitality landmark, Four Seasons Hotel Abu Dhabi; allowing residents to enjoy personalised and intuitive service from the world’s leader in luxury hospitality.
Designed for life
The team at Four Seasons Hotels and Resorts brought Eleven on board to help develop strategy and design that embodied the core brand values and spirit of their pioneering branded residences. Providing a portfolio of residences in the most desirable locations throughout the world, it was vital that the brand embraced modern Arabian style and timeless Four Seasons luxury through every brand touchpoint.
A bi-lingual brand
We worked closely with the Four Seasons core team to shape the new brand and bring it to life across multiple touchpoints, in both English and Arabic. The striking architecture and design of this landmark 34-storey tower responds to the climate and culture of its setting, with building strategies that protect the interiors from the extremes of the sun and wind.
Our brand and design work reflected these truly remarkable tenets through the use of tightly cropped, specially commissioned photography and bespoke, responsive illustrations of the many inspiring architectural features. A consistent tone-of-voice was also implemented across all messaging, content and brand communications outlining the outstanding amenities and warm, discrete service that is the hallmark of Four Seasons.
What we did
- Brand communications
- Copywriting
- Content strategy
- Digital design
- Messaging
- Tone-of-voice
- Visual identity
