Building momentum
Building on the success and momentum realised over many years, the TRA has steadily implemented numerous brand initiatives focusing primarily on promoting the UAE's information, communications and technology industries.
With a need to enhance brand visibility throughout the United Arab Emirates, Eleven were asked to develop a new visual identity that would serve to increase this visibility.
Visual transformation
The new brand language needed to be fresh enough to signify change, but familiar enough for citizens of the UAE to continue to understand the Authority and its purpose. Our central brand idea is a simple and inspiring proposition revolving around a set of 5 ‘power icons’ that represent technologies. They’re also a wider maxim for the increasingly convergent telecoms reality.
Consistent communication
Our solution for the TRA reflected a new strategic plan and regulatory framework through a comprehensive set of brand guidelines, designed to help drive consistency at every brand touchpoint across the organisation.
A distinctive visual language helped promote clarity within the organisation, and recognisable authority to all external customers, service providers and other governmental entities within the UAE.
Flexible engagement
Our work for the TRA provided a flexible platform from which to express their brand identity through a vast array of bespoke executions for specific industry related communication objectives.
From brand collaterals, like brochures, stationery and merchandising, to the special applications for industry related initiatives and events, we made customisation of the visual language a very real and smart way to keep the Telecommunications Regulatory Authority brand relevant and evolving.
What we did
- Brand communications
- Brand identity
- Copywriting
- Content strategy
- Digital design
- Employee engagement
- Environmental design
- Experience innovation
- Messaging
- Moving image
- Packaging
- Visual identity
